At the May 2024 the third book in the E-Grocery series will be published, in which several leading experts in the field of marketing, promotion and advertising of food products on the Internet from leading companies in the online food sales market will share their invaluable experience and talk about successes, failures and difficulties of projects, with the participation of world leaders in the process of achieving results. |
About author
Voskresensky Mstislav
E-grocery evangelist, more than 25 years in online food sales. Development and implementation of the strategy (sales, supply and marketing) of Russia's first home food delivery service "Service 77". Organization of online stores of international retail chains Migros (Switzerland) and Billa/Rewe Group (Germany). Development and organization of local marketing programs for russian e-grocery leader Utkonos.ru, retail chain Hyperglobus (Germany) and more than 200 Russian fmcg manufacturers. Philosophy Doctor of Economic Sciences, Associate Professor of Plekhanov Russian University of Economics, author of the first and only Russian series of books on the topic of e-grocery.
Co-authors of the book
Supported by
What is this book about?
After reading the book you will learn
Develop an E-Grocery marketing strategy based on the development plans of market leadersFounders and managers of the largest food delivery services Auchan, Hyperglobus, Shiever, X5 Retail Group, Sbermarket. Igoods share their vision of market development for the next five yearsWe are a leading firm in providing quality and value to our customers.
Analyze the target audience, identify competitors and assess the company's position in the marketExperienceThe country's largest analytical services NIQ, Data Insight, Infoline reveal data on the current situation in the market, and also talk about customers, their preferences and segments
Create a user-friendly website, create a media plan and plan promotion in Internet channelsThe largest branding and marketing agencies Depot, Zurashvili Brand, Ingate, Envybox and customer experience agency Pulse share their experience
Use your advantages correctly and beat your competitorsPractitioners from the companies Azbuka Vkusa, Pepsico, Glaxo Smith Kline, Specialty.ru share their experience
Bonus! Additional three chapters on topics
- Negotiations on the formation of the assortment matrix through the eyes of the buyer and supplier
- Assessment of the financial efficiency of E-Grocery projects
- Management of E-Grocery project
Apply for a book
We will send you a link to order a hard paper copy. As a gift, you will also receive an electronic version of our second book in the E-Grocery series, "Online Food Trading: Solutions for Retailers and Manufacturers," published in 2018!
E-grocery sessions in support of the book
Our E-Grocery&Foodtech community is the largest in the Russian Federation. Over 3,300 online food sales professionals. Business owners, top managers and specialists. Join us!
