In February 2024
the third book in the E-Grocery series will be published, in which several leading experts in the field of marketing, promotion and advertising of food products on the Internet from leading companies in the online food sales market will share their invaluable experience and talk about successes, failures and difficulties of projects, with the participation of world leaders in the process of achieving results.
The English version of the book will be published in August 2024. Stay tuned!
The Russian version is available here
General partner
About author
Voskresensky Mstislav
E-grocery evangelist, more than 25 years in online food sales. Development and implementation of the strategy (sales, purchasing and marketing) of Russia's first home food delivery service "Service 77". Organization of online stores of international retail chains Migros and Billa (Rewe Group). Development and organization of local marketing programs for russian e-grocery leader Utkonos.ru, retail chain Hyperglobus and more than 200 Russian fmcg manufacturers. Advising more than 30 Russian and multinational retail chains and fmcg manufacturers on the topic of e-grocery strategy. Candidate of Economic Sciences, Associate Professor of Plekhanov Russian University of Economics, author of the first and only Russian series of books on the topic of e-grocery.
Co-authors of the book
Supported by
What is this book about?
After reading the book you will learn
  • Develop an E-Grocery marketing strategy based on the development plans of market leaders
    Founders and managers of the largest food delivery services Auchan, Hyperglobus, Shiever, X5 Retail Group, Sbermarket. Igoods share their vision of market development for the next five yearsWe are a leading firm in providing quality and value to our customers.
  • Analyze the target audience, identify competitors and assess the company's position in the marketExperience
    The country's largest analytical services NIQ, Data Insight, Infoline reveal data on the current situation in the market, and also talk about customers, their preferences and segments
  • Create a user-friendly website, create a media plan and plan promotion in Internet channels
    The largest branding and marketing agencies Depot, Zurashvili Brand, Ingate, Envybox and customer experience agency Pulse share their experience
  • Use your advantages correctly and beat your competitors
    Practitioners from the companies Azbuka Vkusa, Pepsico, Glaxo Smith Kline, Specialty.ru share their experience
Bonus! Additional three chapters on topics
  • Negotiations on the formation of the assortment matrix through the eyes of the buyer and supplier
  • Assessment of the financial efficiency of E-Grocery projects
  • Management of E-Grocery project
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